Starting Your Own Business – The Beginning
Starting your own business can feel like quite the task. From the costs that come with incorporating your business – to selecting the products and services that you want to serve up to your customers – to really looking at how you are going to maintain that business on an ongoing basis – and grow as time goes on. The beginning can feel like a task – it can feel like there is a heavy weight on your shoulders and that can make things feel a little overwhelming at times. The best part in all of this is that people are often there to support you along the way – and sometimes it takes really putting yourself out there – to see how a community can truly come together and make things happen – in a great way!
Passion During The Pandemic
The pandemic has been a hard-hitting reality for so many – and we have all looked at this as a way to really assess who we want to be – and how we want to live our lives. For so many – this has served up as an opportunity to actually explore a new business idea and embark on some new adventures! For us – here at Chic Sophistic HQ – this time served up as an opportunity to open up our own cafe – and really take our brand to the next level. We have been asked on an ongoing basis by our followers to share more on what we’re up to next and where we are taking the brand next. We have been continuously receiving requests to launch a physical product – something tangible that would give them a chance to touch and feel our brand in a very real way – and so … The Birth of “The Chic Sophistic Cafe“.
TRY OUR COFFEE
Chic Sophistic Coffee Culture
When coming up with our menu design and our offering – we wanted to make the experience feel like a smooth one. Something that really helped us take the Chic Sophistic brand to new heights – while also maintaining the ‘essence’ of the brand throughout. Ensuring that the core values were infused into each sip. We came up with a fun tag line – #BecauseItsAJungleOutThere – and carried that throughout all of our elements – social and print.
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This is where things really get really – what’s that expression – ‘once you put pen to paper’ – well for us that was when we took our ‘Passion’ and applied it to ‘Print’. This is where our key Print Partner comes in – @TPHCanada. The Printing House has been there for us the whole way through. From working with us to build out custom projects like our Chic Sophistic Cafe Signage – to helping us find the right kind of sticker cling material to display our hashtag and logos on windows – to helping us create the most incredible ‘Doll House’ instagrammable photo booth. Being able to rely on such a great team that is willing to work with you every step of the way – really makes this all so worth it.
Mailers On A Mission
The other key initiative that we want to mention before closing this off – is our mailers! We produced these mailers with a mission in mind – we truly wanted to help lift spirits in the social space and help influencers and individuals alike – really make it through this pandemic in the best way possible. Our fun #ChicSophisticSurvivalKits – served up as a great way to bring incredible products to influencers at a time when everyone was in desperate need of some real self-care moments and when our partners were also looking for ways to keep the conversation going. We have seen such incredible responses and feedback come through on the mailer front – and wanted to take this opportunity to say a deep thank you to TPH for working with us to make this possible. #AloneTogether